|Scan of official Lotus yarn color card. |
You can enlarge it here.
This post is part of a series: I'm blogging what it's like to start a yarn company as a crochet designer. It's an adventure with unexpected - ah - twists, and an odd sensation that I'm transgressing industry categories/roles. A new Crochet Inspirations Newsletter issue goes out soon; subscribe to be alerted when I add new posts to this blog series.If I have color cards made for Lotus, the yarn must be available for purchase
So what's a "color card"? It's a yarn industry thing: an official "B2B" (business to business) fact sheet. Color cards display the available colors of a yarn as accurately as possible. A printed card is traditionally large with actual yarn samples of each color attached. Nowadays, the online equivalent might just be a close up of photographed colors.
You've seen color cards if you have looked up yarns at Yarndex. You might even own some if you have ever:
- Paid for one while ordering yarn from a website or mail-order catalog.
- Been taken seriously enough as a designer by a yarn company.
- Owned or worked in a yarn shop.
|Tassels from the first mock-up of the Lotus color card. |
These are actual Lotus colors (the four neutral colors are missing).
Before creating a short stack of color cards for Lotus, I compared a range of
|Exhibit A: Glued Yarn Snips|
|Exhibit B: These 6" tassels are the longest of |
any examples I have on hand.
As a designer, I remember wishing sometimes that I could pull out a small length of the yarn to see how smooth and even it really is, and to just chain it to quickly experience crocheting it. I'm trying out a 30-inch length doubled up a few times, as shown in the top left photo above.
I also designed the complete card to fit in a 3-ring binder in such a way that the yarn snips don't flop around beyond the edge of the binder (this has always bugged me about some color cards).